Nearly 80% of American workers would rather receive a great holiday gift than have an office party, according to the 2013 Holiday Business Gift Survey recently released by Lands’ End Business Outfitters. The percentage of employees preferring a holiday gift grew 12% compared to one year ago.
WOW, that’s huge. We know how important it is to recognize employees’ accomplishments and contributions throughout the year. But during the holidays emotions are high, there’s a festive atmosphere, and people are expressing their gratitude in all sorts of ways — holiday parties, toy drives, food pantry drives. So, it’s especially important to add to the holiday cheer with an expression of your appreciation to your staff.
A small investment can turn a happy customer into a loyal one.
Did you know it can cost up to eight times as much to win a new client as it takes to hold onto an existing one? Keeping customers coming back can be as easy as saying, “thanks.” The holidays are a perfect time to express gratitude with just the right item.
The month of November is the time to do your holiday corporate gift buying. Waiting too long can find limited selections and not enough time to personalize and/or add company logos to gift selections. Ordering now also frees you up to enjoy the holiday season without the additional worries associated with last minute purchases and deliveries.
Other interesting and helpful findings from the survey include:
Of the 73 percent of employers surveyed that purchase employee gifts, most plan on spending up to $50 – about the same as last year (50 percent). Employers prefer to give employees apparel (42 percent), gift cards (28 percent), bags/totes (27 percent) and food (24 percent).
Thoughtful and Practical:
Of the employers that purchase client gifts, most plan on spending the same as they did last year. Most (39 percent) seek practical items that can be used outside of the workplace. Plus, most are spending less than $25, but about one-third are spending $25-50. In addition to apparel, totes and food, additional preferred gifts include drinkware (22 percent) and padfolios/writing instruments (18 percent).
The majority of companies don’t have a gifting policy (36 percent). Of those companies that do, 12 percent specify gifts of less than $25.
Gifts for Bosses:
Most employees give their boss a gift – whether a group gift (36 percent) or just from them (30 percent).
At the Thank Tank we’re finding some of the most successful and popular items companies give at the holidays include specialty foods such as infused maple syrup or scrumptious truffles, candles, meaningful paperweights, and books. Engraving a gift, adding a personal note, and beautifully packaging a gift are ways to show you have put extra thought and care into the gift.
There are thousands of ways to express your gratitude at the holidays. But just one meaningful well-chosen gift may be all you need. If I can help you show your gratitude, please contact me at firstname.lastname@example.org
or (800) 873-7716.
Order by November 25th for holiday/Christmas delivery.