Giving Well by Giving Back

cookie basketA client who has been sending robins cookies to their customers for many years recently wanted to find a way to give back while still sending the cookies that her customers raved about each year. Our solution was to package the cookies in beautifully handmade fair trade baskets from Ghana. We enclosed a personalized gift card sharing the story of how the basket was made and who it was made by, as well as the monetary benefits selling the baskets brings to these women and their families. Not only were they a huge hit, but in the course of giving back my client was able to give well by sending their customers a stunning lasting gift, which will serve to remind them not only of their good business relationship but, hopefully, how easy it is for them to give back and give well, too.

 

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