Robin Wittich and The Thank Tank were recently interviewed by Joe Connolly of WCBS Newsradio’s Small Business Report. Connolly’s reports, described as “business news for everyone” are heard weekday mornings on WCBS between 5 and 10am. Anyone can deliver the numbers but what makes Joe stand out, is his ability to distill financial and business information in a consumer friendly way. New York Magazine once praised Joe for turning “routine business stories” into “instructive stories”. It’s why WCBS listeners would agree “there’s nothing else like this on the radio.”
In the interview, Robin discusses the importance of giving “Nicer Business Gifts.” Successful business owners and operators know corporate gift giving is a strategic marketing tool. Making sure the gifts you give your clients are tasteful and something your clients will actually want to use and wear around town is paramount. No one wants to walk around wearing an item with a giant logo on it. Give your clients a tasteful gift with subtle branding on it and not only will your client use the item, they will actually appreciate that you gave it to them. Robin also points out the need for small businesses to consider, “What Makes You Different to Clients?” What little things are you doing to make your business stand out from the competition? Listen to the interview below.