Share Your Holiday Spirit with Customers
Every company relies on its customers to survive, and it is thanks to your customers that you have employment at a job you enjoy. This holiday season, show them you care and that you are grateful for their loyalty. Holiday gifts will make your relationships with your customers more personal, and it also makes customers more inclined to stay with your company in the future. The following are a few gift ideas:
You aren’t going to be the only one who sends holiday gifts to your customers. Many companies will be trying to get a few last promotional items out before the year ends, and if you choose a cliché gift like a bumper sticker, you will simply fade into the crowd. Choose something unique and offbeat, even at the risk of seeming strange. A kazoo, a promotional slinky, or other toys and fun gifts will help you have a prominent place in your customer’s mind as a memorable company with a sense of fun.
While this is most definitely one of those cliché gift ideas, most people love receiving chocolates or other sweets. If you can personalize the sweets in some way, perhaps with a promotional wrapper, it can become an even more effective gift for your company.
This will enable you to send a variety of items to your customers, and it also has the added benefit of allowing you to include promotional information about the upcoming year. If you choose this option, however, make sure you select high quality gift baskets, instead of cheaply made ones that are likely to fall apart in the mail. The contents of the basket won’t matter, as long as it is evident that you put thought and money into ensuring the quality of your customers’ gifts.
If you are a small company and you know your clients on a personal basis, think about getting individual gifts for each client. Get your customers something you know they want or need to show you pay attention and think about them. However, don’t make it too personal. A festive pair of socks or a hat is ok, but a bottle of expensive perfume may be a bit too personal.
Whatever you end up choosing, make sure your clients will think of your company whenever they see it, eat it, or use it. Also, don’t send gifts out of a sense of obligation, but out of a desire to show your customers your appreciation.